Apple

Everything you love about News. Plus.

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Original stories from the most creative minds in TV and film.

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Games that redefine games. Coming to the Apple Store this fall.

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Lose yourself in 50 million songs.

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More powerful, more colorful.

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AirPods

Wireless charging. Voice-activated Siri. More magical than ever.

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* iPhone XR pricing is after trade‑in of iPhone 7 Plus in good condition. Monthly pricing requires a 24‑month installment loan with a 0% APR, and iPhone activation. Applicable sales tax and fees due at time of purchase. Last payment may be less depending on remaining balance. Additional trade‑in values require purchase of a new iPhone, subject to availability and limits. You must be at least 18 years old. In‑store trade‑in requires presentation of a valid, government‑issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade‑in partners may apply. Full terms apply.

** $9.99/month after free trial. No commitment. Plan automatically renews after trial until cancelled.

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More ways to shop: Visit an Apple Store, call 1-800-MY-APPLE, or find a reseller.

United States

iPhone XR from $18.99/mo. or $449.

Two great ways to buy. Just trade in your current iPhone online or at an Apple Store.*

All-screen design. Longest battery life ever in an iPhone. Fastest performance. Studio-quality photos.

Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID. Breakthrough dual cameras with Depth Control.

A new kind of credit card. Created by Apple, not a bank.